Road to Brazil ‘’Rio de Janeiro 2016 Olympic’’ torch relay route announced
By.Asghar Ali Mubarak
Islamabad. The Road to Brazil ‘’Rio de Janeiro 2016 Olympic’’ torch relay route announced at a special event on other day. The Rio de Janeiro Brazil 2016 Olympic torch relay will be start in Brazil on 3 May, 2016 and reached the host city Rio de Janeiro for the 2016 Opening Ceremony on 5 August, 2016, it route for Rio de Janeiro Brazil 2016 Olympic torch relay will visit 329 towns and cities across the Brazil, covering an astonishing amount of ground. Starting in the capital city, Brasilia, it will travel 20,000 kilometers by land and 10,000 by air, reaching an estimated 90 per cent of Brazil’s population. Following its traditional short relay of Greece, which will follow the Olympic Flame’s lighting on 21 April, the Torch will briefly visit Switzerland before being brought to Brazil. After departing Brasilia it will take in many of the country’s most stunning attractions, from the city of Salvador and the beaches of Bahia to the jungle-bound north, the mountains and wine growing areas of the south, to the vibrant city of Sao Paulo and, eventually, Rio de Janeiro itself. “By taking the Olympic flame to the whole country, we will be keeping our promise to give millions of people the chance to participate in a celebration that will stay in their memories for a long time,” said Rio 2016 President Carlos Arthur Nuzman in a special massage . “We want to see the pride of people in the streets, show our cultural diversity and our nature. We will reveal to the world the essence of our country.” The relay will be a celebratory event and the public are encouraged to get fully involved. A special hash tag – #ChamaGeral, which can be translated as #Call Everyone in English but features on pun on ‘chama’, meaning ‘call’ and ‘flame’, when read in Portuguese – has been created and a digital campaign will encourage people to get out on the streets and be a part of this historic occasion, wherever they are in the country. The launch event, which took place at the organizing committee’s headquarters, also saw the torchbearers’ uniform unveiled. There will be around 12,000 torchbearers in total, all handed the exciting task of carrying the Torch along different stages of its 95-day journey. As the IOC President Thomas Bach revealed last month, one of the torchbearers in the Greek phase of the relay will be a refugee from the Eleonas camp in Athens. It is intended to reflect the essence of the torch relay as a meeting of the traditional Olympic flame and the warmth of the Brazilian people in all corners of the country. The Rio 2016 Olympic torch relay to take spirit of Games to all of Brazil. The Olympic flame will visit every state in giant country, reaching 90% of population, before lighting cauldron at Maracanã Stadium. The Rio 2016 Olympic torch relay will visit every state in Brazil, carried 20,000km by 10,000 torchbearers, taking the spirit of the Games to every corner of the world’s fifth largest country. As the first details of next year’s event were announced on Thursday (29 January), the organizing committee said it was fulfilling its pledge to ensure the Rio Games would be the Brazilian Games.“Upon being awarded the right to host the 2016 Olympic Games, we promised to involve the entire country, thereby ensuring it would be an event made by Brazilians, for Brazilians and with a Brazilian spirit for the world to enjoy,” said Rio 2016 President Carlos Nuzman. “To stage the Olympic torch relay across the whole country is to fulfil that promise and give millions the chance to participate in an unforgettable celebration.”From the tropical heat of Amazonas in the north west of the country, to the cooler climes of Rio Grande de Sul in the south, the Olympic flame will travel through each one of Brazil’s 26 states, visiting their capital cities, and the Federal District – home to the nation’s capital, Brasília. The torch will pass through 250 cities and towns, reaching 90 per cent of the Brazilian population. The journey will begin in the Greek city of Olympia, home of the ancient Olympic Games, when the Olympic flame will be lit in the traditional ceremony. The flame is expected to arrive in Brazil between 90 and 100 days before the start of the Games and – as well as being carried approximately 20,000km by at least 10,000 torchbearers – it will fly about 10,000 miles. The epic journey will reach its conclusion on 5 August 2016, when the torch will be used to light the Olympic cauldron during the opening ceremony of the Rio 2016 Olympic Games at the legendary Maracanã Stadium. The Rio 2016 Olympic torch relay logo was also unveiled on 29th January2016 , hinting at the Olympic torch’s design, which will be revealed later this year, along with the relay’s route. The logo’s warm colors reference the flame and the warmth of Brazilians, alluding to what is expected from the Olympic torch relay in Brazil. The torchbearer nomination process will take place in 2015 and will be conducted in collaboration with the presenting partners of the Rio 2016 Olympic torch relay: Coca-Cola, Nissan and Bradesco.“We are writing yet another chapter in the history of our partnership with the Olympic Torch Relay,” said Flavio Camelier in a message, Vice President of Coca-Cola Brazil for the Rio 2016 Olympic Games. “Since the Barcelona Olympic Games, in 1992, we believe in its power to thrill, to provide unique moments and to spread the Olympic spirit throughout the whole world.”François Dossa, Nissan of Brazil President, in an official message said: “With the sponsorship of the Olympic Torch Relay, Nissan reiterates its trust in the Rio 2016 Olympic Games, of which it is already an official sponsor. We want to be even more integrated into Brazilian life and the Olympic Torch Relay will allow us to bring, with our cars, one of the greatest moments of the Olympic Games to the entire nation.”Jorge Nasser, Bradesco Marketing Director, in an official message said: “We believe that the Olympic Torch Relay is Brazil’s window to the world, an event in which we will be able to show the Brazilian people in their entirety, our natural beauty, our diverse traditions, and our varied culture. In a nutshell, the human warmth of our people, who embrace the whole world with open arms.”
